nordatlantens brygge

Creatures of the North: Nordatlantens Brygge Rebrand

PROJECT

CONTEXT

TOOLS

SKILLS

The North Atlantic Culture House, Nordatlantens Brygge, is a community gathering place in the heart of Copenhagen for the people of the North Atlantic countries: Iceland, Greenland, and the Faroe Islands. The building hosts social events, as well as containing a museum and three embassies. This rebrand focuses on expanding a small, but preexisting audience for children, while still being suitable for the professionals that coexist in Nordatlanten Brygge's space.

DIS study abroad
summer.2022

+Illustrator
+AfterEffects

+Visual Identity
+Logo Design
+Branding

POSTERS

A series of advertisement posters designed to appear across Copenhagen, yet also to act as standalone merchandise for a home.

Trim Size: A2 (16.5 x 23.45 in).

MODULAR LOGO + LOGO IN USE

The brand code centers around a modular logo, with character animals representing each of the different North Atlantic Countries (Polar bear: Greenland, Puffin: Iceland, Sheep: Faroe Islands). This can be used in parts for events or showcases that may only pertain to a single county, or as a whole for North Atlantic-wide occasions. If a person wants to be patriotic, they can also wear merchandise with their country character as well!

IN MOVEMENT

A loose mock-up video of what an animated ad campaign for the Nordatlantens Brygge might look and feel like. Music from the Bromeliad Library.

Duration: 0:17.

INSTAGRAM FILTER

A short story about the three North Atlantic countries, featuring primitive drawings to encourage children to draw in their own experiences.

Duration: 0:27.

PROCESS

Having talked to the director of the Nordatlantens Brygge, she expressed a desire to connect the younger generation of Danes and North Atlantic Peoples to their heritage. Taking this challenge, I wanted to create something approachable and fun to children, while still bringing an air of contemporary sophistication to the existing older audience. The characters should be something that the children can connect to and take pride in!